Meet Life is good® Jake and Rocket
Original Life is good Jake Drawing
Born on a piece of drawing paper, Jake was once tacked up on an apartment wall, quietly smiling at everyone who visited Bert and John Jacobs, the then-20-something brothers who designed t-shirts and sold them to college dormitories and local street fairs and festivals along the East coast.
One day, they looked up and took a fresh look at that happy face. Jake’s contagious grin, simple as it was, seemed to express everything the Jacobs brothers believe in. So they took him off the wall, printed him on a t-shirt, and added the three now-infamous words, “Life is good.”
With 48 Jake shirts in hand, they headed to Cambridge, Massachusetts, and laid the shirts out on their rickety card table at a neighborhood fair. Within an hour, all 48 of those tees were gone. They realized they’d found something special in Jake. A star was born.
Since then, Jake has taken his work seriously. His simple message of optimism has been embraced across the country and even around the world by people from all walks of life. With his faithful sidekick Rocket, he shares words of wisdom such as, “Do what you like. Like what you do.®” and “We’ll never know all the good a simple smile can do.®”
Jake is quite the Renaissance man as well. He Hikes, he Bikes, and he Kayaks. He plays Guitar and is a prolific Ultimate Disc player. Quite the athlete, he also enjoys a hot Bubble Bath on occasion. One of his favorite pastimes is to hang out with his dog Rocket, tossing around a ball or just sitting around a campfire, roasting hot dogs or marshmallows.
He’s a master gardener, a bowler, he loves to golf, and he’s often found on a lake or in a stream casting his fishing line. Jake has even gone Organic, staying true to his back to basics philosophy. And of course, he’s quite the fashion designer.
Most importantly, Jake lives life with humility and humor, and he encourages all he meets to do the same.
You can find Life is good Products featuring Jake and Rocket at our online Life is good store.
